The original set leaned on one idea: the historical analogy ("this is 1983 and this is email"). Strong, but it only reaches people already curious about AI. These ten take the other angles — the objection, the outcome, the mechanism, the identity, the real scarcity — so there's something for people who scroll straight past a think-piece.
Nothing here is retired. Three visual families in the same campaign: the terminal-window treatment, the electric blue, and the teal. Plus the three social sizes at the end.
100 written variants across 10 angle families — primary text, headline, description, button, and the reasoning behind each.